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Electronic Shelf Labels (ESL)

Empower your retail store with real-time price automation, 4-color high-definition E-Ink displays, and Bluetooth 5.0 efficiency.

Why Choose Tocvue ESL System?

Our ESL solutions are designed to reduce labor costs, eliminate pricing errors, and enhance the customer shopping experience.

5-Year Battery Life

Ultra-low power consumption with CR2450 battery, lasting up to 5 years

Cloud & App Control

Remote management and real-time sync via secure platform

IP65 Waterproof

Dust & water resistant, withstands water spray from any angle

Fast Refresh Speed

Price updates and info changes complete in seconds

4-Color E-Ink Display

Supports BWYR (Black/White/Red/Yellow) for dynamic pricing & promotions

175° Viewing Angle

Ultra-wide viewing angle for clear readability from almost any position

Featured Products

Discover our most popular ESL solutions trusted by retailers worldwide.

SLIM-213BW-LOW Low Temperature E-Ink ESL Digital Price Tag for cold storage freezer retail environments

SLIM-213BW-LOW

2.13" Low-Temperature E-Ink Label designed for cold storage & freezer environments. Supports BWRY 4-color with IP65 waterproof rating.

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BLE Bluetooth 5.0 ESL Digital Price Tags no gateway required phone APP control for small retail stores

BLE Bluetooth Series

Bluetooth 5.0 ESL Labels with no gateway required. Direct APP control for small retail stores. Easy deployment and cost-effective.

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Tocvue ESL Sample Kit complete demo set with 10 e-ink labels from 1.54 to 7.5 inch CEDAR V3 gateway and test account for bulk deployment testing

ESL Sample Kit

Complete demo set including 10 ESL labels (1.54" to 7.5"), CEDAR V3 AP gateway, power adapter, test account & manual.

  • 10 Labels: All sizes included
  • Gateway: CEDAR V3 AP + adapter
  • Software: Test account + manual
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2.4GHz Cloud vs Bluetooth 5.0: Choose Your ESL System

Tocvue offers two proven electronic shelf label architectures to fit any retail environment — from enterprise supermarkets to boutique shops. Compare both solutions and pick the right one for your business needs.

Electronic Shelf Label ESL Systems Comparison - 2.4GHz Cloud SLIM Series vs Bluetooth 5.0 BLE DIY Solution split screen guide showing cloud platform gateway architecture and bluetooth phone app direct control for supermarket and small shop retail price tag management
SLIM SERIES

2.4GHz Cloud Solution

Enterprise-grade wireless infrastructure using a central Cedar V3 Smart Gateway (AP) to broadcast price updates to hundreds or thousands of e-ink labels simultaneously across large retail floors.

  • For Large Stores — Supermarkets, hypermarkets, warehouses, chain retailers with 500+ SKUs
  • Centralized Cloud Management — Real-time bulk updates, analytics dashboard, ERP/POS integration
  • Gateway Required — Cedar V3 AP covers 15–25m radius, supports 1000+ labels per unit, stable long-range coverage
  • Best ROI at Scale — Lower per-tag cost when deploying 200+ labels; ideal for dynamic pricing and omnichannel sync
Explore SLIM Series →
BLE SERIES

Bluetooth 5.0 DIY Solution

Zero-infrastructure digital price tags that connect directly to your smartphone via Bluetooth 5.0. Manage prices on-the-fly with our free ESL Control APP — no base station, no server, no IT setup required.

  • For Small Shops & DIY — Boutiques, cafés, pop-up stores, 3C electronics shops, single-location retailers
  • Phone APP Control — Direct, intuitive management from iOS/Android app; no servers or technical staff needed
  • No Gateway Needed — Simple setup in under 30 minutes; most cost-effective solution for fewer than 100 tags
  • Ideal Entry Point — Test ESL technology risk-free before scaling to full 2.4GHz deployment
Explore BLE Series →
Feature 2.4GHz SLIM (Cloud) Bluetooth BLE (DIY)
Ideal Store Size 500+ tags / Large stores Under 100 tags / Small shops
Infrastructure Cedar V3 AP Gateway required None — Phone only
Coverage Range 15–25m radius per gateway ~10m Bluetooth range
Update Speed Full store in <5 seconds One-by-one or batch via APP
Management Cloud Dashboard + Analytics Free Mobile APP
Entry Cost Higher (gateway investment) Lower (tags only)
Learn About Cedar V3 Gateway Request an ESL Sample Kit

Versatile Usage Scenarios

Tocvue ESL labels are suitable for various industries, improving efficiency and accuracy across the board.

Electronic Shelf Label ESL Application in Supermarket Retail Store - digital price tags on grocery shelves for real-time pricing updates

Supermarkets & Grocery

Real-time price synchronization across thousands of SKUs. Flash promotions, dynamic pricing by hour or season, and automatic markdowns — all updated instantly from the cloud without manual label replacement.

ESL Digital Price Tags in Electronics Retail Store - 3C electronics shop price labeling for phones tablets laptops

Electronics & Appliances

Display detailed product specs, warranty info, and fluctuating tech prices on large-format e-ink screens. Perfect for 3C stores handling frequent model changes and price-sensitive shoppers.

Electronic Shelf Labels in Specialty Luxury Boutique Store - premium retail display for jewelry cosmetics fashion brands

Specialty & Luxury Retail

Elegant, paper-like E-Ink displays complement premium store aesthetics while delivering multi-language support, QR codes linking to brand stories, and instant campaign messaging.

ESL E-Ink Labels in Industrial Warehouse Logistics - inventory management tags for picking zones bin locations stock tracking

Industrial & Warehouse

Rugged IP65-rated labels for warehouse picking zones, bin locations, and inventory tracking. Battery lasts 5+ years — zero maintenance even in harsh temperature environments.

E-Ink Label Size Options

From small price tags for jewelry to large information signs for appliances, we have the perfect size for every department.

2.13 inch ESL
2.13 inch

SLIM Series 2.13"

Resolution: 212 x 104
The most popular size for general retail shelves.

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2.9 inch ESL
2.9 inch

SLIM Series 2.9"

Resolution: 296 x 128
Ideal for detailed product info or special offers.

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4.2 inch ESL
4.2 inch

SLIM Series 4.2"

Resolution: 400 x 300
Perfect for fresh produce and electronic tags.

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7.5 inch ESL
7.5 inch

SLIM Series 7.5"

Resolution: 800 x 480
Designed for large promotional signs and posters.

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1.54 inch ESL
1.54 inch

SLIM 1.54"

Compact size for cosmetics and jewelry sections.

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2.66 inch ESL
2.66 inch

SLIM 2.66"

Wide-aspect display for horizontal shelf mounting.

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3.5 inch ESL
3.5 inch

SLIM 3.5"

Balanced size for pharmaceutical and grocery.

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5.83 inch ESL
5.83 inch

SLIM 5.83"

High-resolution medium display for bulk goods.

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Client Implementation Cases

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Transform Your Retail Experience Today

We provide factory-direct pricing for ESL solutions worldwide. 24/7 technical support included.