MOQ flexible. Bulk orders get additional discounts. OEM branding available.
Bluetooth 5.0 ESL — no gateway, no base station, lowest deployment cost
Control directly from smartphone app — intuitive and easy to use
2.13" 4-color BWRY display — perfect for small shop shelf labels
5+ year battery life — no frequent battery replacement needed
Ideal for small retail, boutique stores, and pop-up shops
IP54 rated for dust and moisture resistance
Affordable ESL solution for shops with under 50 labels
| Display Technology | E-Ink (Electronic Paper) |
| Screen Size | 2.13" |
| Resolution | 250×128 pixels |
| Display Colors | Black / White / Red / Yellow (4-color) |
| Communication | Bluetooth 5.0 (BLE) |
| Gateway Required | No — smartphone app control |
| App Range | ~10 meters from smartphone |
| Battery Life | 5+ years (typical usage) |
| Update Speed | < 0.5s per tag |
| Operating Temperature | -10°C to +60°C |
| IP Rating | IP54 (Dust & Splash Resistant) |
| Material | ABS plastic housing |
* Specifications subject to change without notice. Contact us for the latest datasheet.
BLE-213BWRY Electronic Shelf Label (Bluetooth) — 2.13" E-Ink electronic shelf label (ESL) featuring Black / White / Red / Yellow (4-color) 4-color display. Powered by Bluetooth 5.0 (BLE). No gateway needed — smartphone app control. Battery life up to 5+ years. IP54 rated for dust and splash resistance. Operating temperature: -10°C to +60°C. Ideal for Small shops, boutique stores, 3C retail, pop-up stores, pharmacy.
Tocvue ESL labels use ultra-low power E-Ink (electronic paper) technology — the same display used in Kindle e-readers. The screen only draws power when the content changes, resulting in a 5+ year battery life. No backlight needed — paper-like readability from any angle, even in direct sunlight.
The BLE-213BWRY is available in two connectivity versions: SLIM Series (2.4GHz) requiring the CEDAR V3 AP gateway for centralized management of hundreds of tags, and BLE Series (Bluetooth 5.0) requiring no gateway — controlled directly from a smartphone app. Choose the version that best matches your store size and deployment requirements.
Factory-direct from Tocvue — professional ESL manufacturer since 2016. Contact us for wholesale pricing, sample units, and OEM customization.
The BLE-213BWRY is a 2.13-inch Bluetooth electronic shelf label (ESL) from Tocvue, designed for small retail stores that want digital price tags without the complexity of a base station. It uses Bluetooth 5.0 (BLE) wireless technology, controlled directly via smartphone app — no gateway or IT infrastructure needed. With its 4-color BWRY (Black/White/Red/Yellow) E-Ink display, it delivers eye-catching prices and promotions on a 250×128 pixel screen. Battery life exceeds 5 years, making it a maintenance-free solution for price management.
BLE-213BWRY operates via Bluetooth 5.0 (BLE) and connects directly to a smartphone app. No base station, no gateway, no IT infrastructure needed — simply install the app and start updating prices within minutes.
2.13-inch inch E-Ink screen displays prices in Black, White, Red, and Yellow. Red and yellow highlighting makes promotions and clearance prices instantly visible to shoppers, driving attention to featured items without paper waste.
Powered by CR2450 batteries, BLE-213BWRY delivers over 5 years of continuous operation under normal use (up to 4 price updates per day). Batteries are user-replaceable, eliminating the need for unit replacement when power runs low.
Prices update in real time across all tags simultaneously. Whether changing a single item or running a store-wide promotion, changes reflect on shelf labels within seconds — no walking the floor with paper tags.
With IP54 dust and splash resistance, BLE-213BWRY is built for the retail environment. Its slim profile fits standard shelf rails, and the e-ink display remains readable even under bright store lighting.
Contact us for wholesale pricing. MOQ flexible. Samples available.
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