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Bluetooth ESL (BLE Series)

BLE-213BWRY

2.13" Black / White / Red / Yellow (4-color) Bluetooth Low Energy (BLE)
  • 2.13" E-Ink display — 250×128 resolution
  • Black / White / Red / Yellow (4-color) 4-color display for eye-catching pricing
  • Bluetooth Low Energy (BLE)
  • No access point required for the basic local workflow
  • Compatible phone or tablet workflow
  • Multi-year battery life under normal retail use; confirm final model and usage conditions
  • Ideal for: Small shops, boutique stores, 3C retail, pop-up stores, pharmacy

Contact for Pricing

Minimum order quantity, pricing and customization depend on the selected model and project scope. Confirm applicable terms in a written quotation.

Direct project inquiry Delivery timing by order Model-specific customization

Bluetooth Low Energy workflow for small retail projects

Manage label content from a compatible phone or tablet

2.13" 4-color BWRY display for prices and promotions

Low-power E-Ink display with replaceable coin-cell battery design

Suitable for small retail, boutique stores, 3C shops and pilot projects

Final protection rating, availability and accessories confirmed by model

Use the label quantity and store layout to plan the right starting point

Technical Specifications
Display TechnologyE-Ink (Electronic Paper)
Screen Size2.13"
Resolution250×128 pixels
Display ColorsBlack / White / Red / Yellow (4-color)
CommunicationBluetooth Low Energy (BLE)
Basic workflowCompatible phone or tablet; no access point required for the basic local workflow
Operating Temperature0°C to 50°C; confirm the latest model datasheet
BatteryReplaceable CR2450 coin-cell configuration; final quantity depends on model
Battery LifeMulti-year under normal retail use; depends on usage and update frequency
Update behaviorConfirm by app, model and project environment
Protection ratingModel-specific; confirm before ordering

* Specifications subject to change without notice. Contact us for the latest datasheet.

BLE-213BWRY Electronic Shelf Label (Bluetooth) — a 2.13" E-Ink electronic shelf label with a Black / White / Red / Yellow (4-color) display. The BLE series is designed for a compatible phone or tablet workflow and does not require an access point for the basic local operation. It is a practical starting point for small shops, 3C retail, boutique stores and pilot projects.

E-Ink keeps the displayed content visible without a backlight and is designed for low-power operation. The battery is replaceable; battery life depends on the final model, update frequency and usage conditions, so confirm the latest product data before ordering.

Tocvue also offers an SDR / 2.4GHz architecture for projects that need centralized management, broader deployment planning or a future POS/ERP workflow. Choose the architecture after reviewing the store layout, label quantity, update pattern and integration requirements.

Tocvue ESL product information is listed by model. Contact us to discuss pricing and project requirements.

The BLE-213BWRY is a 2.13-inch Bluetooth electronic shelf label from Tocvue for small retail stores, phone shops and 3C projects. Its 250×128 4-color BWRY E-Ink display is suitable for prices, promotions and product information. A compatible phone or tablet can be used for the basic local workflow without an access point; confirm the final app behavior, model configuration and project requirements before ordering.

Related ESL Products

Key Features

Basic Local Operation

BLE-213BWRY uses Bluetooth Low Energy and is designed for a compatible phone or tablet workflow. No access point is required for the basic local operation. Confirm the final app, phone compatibility and label-binding steps during sample testing.

4-Color E-Ink Display

2.13-inch inch E-Ink screen displays prices in Black, White, Red, and Yellow. Red and yellow highlighting makes promotions and clearance prices instantly visible to shoppers, driving attention to featured items without paper waste.

Low-Power E-Ink Display

The paper-like display keeps content visible without a backlight. The replaceable coin-cell configuration supports a low-maintenance workflow; final battery life depends on the model and usage conditions.

Local Mobile Updates

Update selected label content through the compatible mobile workflow instead of repeatedly printing and replacing paper. Update sequence and batch behavior should be confirmed for the project.

Compact & Retail-Ready Design

The compact 2.13-inch format is suited to phone accessories, compact shelves and small retail displays. Confirm mounting accessories and environmental protection for the intended installation.

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