MOQ flexible. Bulk orders get additional discounts. OEM branding available.
2.9" portrait (bar-type) BLE ESL — no gateway required
Smartphone app for instant price updates — perfect for small shops
296×128 resolution optimized for shelf rail mounting
4-color BWRY for eye-catching promotional and sale pricing
5+ year battery — ideal for permanent shelf rail installations
Great for warehouse racking, logistics labels, and inventory management
Cost-effective for shops with up to 50 ESL tags
| Display Technology | E-Ink (Electronic Paper) |
| Screen Size | 2.9" |
| Resolution | 296×128 pixels |
| Display Colors | Black / White / Red / Yellow (4-color) |
| Communication | Bluetooth 5.0 (BLE) |
| Gateway Required | No — smartphone app control |
| App Range | ~10 meters from smartphone |
| Battery Life | 5+ years (typical usage) |
| Operating Temperature | -10°C to +60°C |
| IP Rating | IP54 (Dust & Splash Resistant) |
| Material | ABS plastic housing |
* Specifications subject to change without notice. Contact us for the latest datasheet.
BLE-290BWRY Electronic Shelf Label (Bluetooth) — 2.9" E-Ink electronic shelf label (ESL) featuring Black / White / Red / Yellow (4-color) 4-color display. Powered by Bluetooth 5.0 (BLE). No gateway needed — smartphone app control. Battery life up to 5+ years. IP54 rated for dust and splash resistance. Operating temperature: -10°C to +60°C. Ideal for Shelf edge rails, elongated products, warehouse racks, specialty retail.
Tocvue ESL labels use ultra-low power E-Ink (electronic paper) technology — the same display used in Kindle e-readers. The screen only draws power when the content changes, resulting in a 5+ year battery life. No backlight needed — paper-like readability from any angle, even in direct sunlight.
The BLE-290BWRY is available in two connectivity versions: SLIM Series (2.4GHz) requiring the CEDAR V3 AP gateway for centralized management of hundreds of tags, and BLE Series (Bluetooth 5.0) requiring no gateway — controlled directly from a smartphone app. Choose the version that best matches your store size and deployment requirements.
Factory-direct from Tocvue — professional ESL manufacturer since 2016. Contact us for wholesale pricing, sample units, and OEM customization.
The BLE-290BWRY is a 2.9-inch Bluetooth ESL from Tocvue, offering a long, narrow E-Ink display format perfect for shelf-edge pricing. Using Bluetooth 5.0 (BLE), it connects to a smartphone app without any gateway hardware. The 296×128 pixel screen displays prices in Black/White/Red/Yellow, making promotions stand out. Designed for small retail and boutique stores, it combines 5+ year battery life with instant price updates.
BLE-290BWRY operates via Bluetooth 5.0 (BLE) and connects directly to a smartphone app. No base station, no gateway, no IT infrastructure needed — simply install the app and start updating prices within minutes.
2.9-inch inch E-Ink screen displays prices in Black, White, Red, and Yellow. Red and yellow highlighting makes promotions and clearance prices instantly visible to shoppers, driving attention to featured items without paper waste.
Powered by CR2450 batteries, BLE-290BWRY delivers over 5 years of continuous operation under normal use (up to 4 price updates per day). Batteries are user-replaceable, eliminating the need for unit replacement when power runs low.
Prices update in real time across all tags simultaneously. Whether changing a single item or running a store-wide promotion, changes reflect on shelf labels within seconds — no walking the floor with paper tags.
With IP54 dust and splash resistance, BLE-290BWRY is built for the retail environment. Its slim profile fits standard shelf rails, and the e-ink display remains readable even under bright store lighting.
Contact us for wholesale pricing. MOQ flexible. Samples available.
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