MOQ flexible. Bulk orders get additional discounts. OEM branding available.
2.66" wide-format BLE ESL — no gateway, no infrastructure costs
Smartphone app control — update prices instantly from anywhere in the store
4-color BWRY display for promotional pricing and sale tags
5+ year battery life — matches typical product display cycles
IP54 rated — reliable in retail environments with humidity or dust
Ideal for cosmetics shops, specialty stores, and convenience chains
Cost-effective solution for up to 50 labels per shop
| Display Technology | E-Ink (Electronic Paper) |
| Screen Size | 2.66" |
| Resolution | 296×152 pixels |
| Display Colors | Black / White / Red / Yellow (4-color) |
| Communication | Bluetooth 5.0 (BLE) |
| Gateway Required | No — smartphone app control |
| App Range | ~10 meters from smartphone |
| Battery Life | 5+ years (typical usage) |
| Operating Temperature | -10°C to +60°C |
| IP Rating | IP54 (Dust & Splash Resistant) |
| Material | ABS plastic housing |
* Specifications subject to change without notice. Contact us for the latest datasheet.
BLE-266BWRY Electronic Shelf Label (Bluetooth) — 2.66" E-Ink electronic shelf label (ESL) featuring Black / White / Red / Yellow (4-color) 4-color display. Powered by Bluetooth 5.0 (BLE). No gateway needed — smartphone app control. Battery life up to 5+ years. IP54 rated for dust and splash resistance. Operating temperature: -10°C to +60°C. Ideal for Medium retail shops, cosmetics, specialty stores, convenience stores.
Tocvue ESL labels use ultra-low power E-Ink (electronic paper) technology — the same display used in Kindle e-readers. The screen only draws power when the content changes, resulting in a 5+ year battery life. No backlight needed — paper-like readability from any angle, even in direct sunlight.
The BLE-266BWRY is available in two connectivity versions: SLIM Series (2.4GHz) requiring the CEDAR V3 AP gateway for centralized management of hundreds of tags, and BLE Series (Bluetooth 5.0) requiring no gateway — controlled directly from a smartphone app. Choose the version that best matches your store size and deployment requirements.
Factory-direct from Tocvue — professional ESL manufacturer since 2016. Contact us for wholesale pricing, sample units, and OEM customization.
The BLE-266BWRY is a 2.66-inch Bluetooth electronic shelf label (ESL) from Tocvue, purpose-built for small to medium retail stores. It operates via Bluetooth 5.0 (BLE) and pairs directly with a smartphone app — no base station or gateway required. The 296×152 pixel E-Ink display supports 4 colors (Black/White/Red/Yellow) for dynamic pricing and promotional highlights. With 5+ years battery life, it is ideal for retailers seeking a simple, cost-effective digital pricing solution.
BLE-266BWRY operates via Bluetooth 5.0 (BLE) and connects directly to a smartphone app. No base station, no gateway, no IT infrastructure needed — simply install the app and start updating prices within minutes.
2.66-inch inch E-Ink screen displays prices in Black, White, Red, and Yellow. Red and yellow highlighting makes promotions and clearance prices instantly visible to shoppers, driving attention to featured items without paper waste.
Powered by CR2450 batteries, BLE-266BWRY delivers over 5 years of continuous operation under normal use (up to 4 price updates per day). Batteries are user-replaceable, eliminating the need for unit replacement when power runs low.
Prices update in real time across all tags simultaneously. Whether changing a single item or running a store-wide promotion, changes reflect on shelf labels within seconds — no walking the floor with paper tags.
With IP54 dust and splash resistance, BLE-266BWRY is built for the retail environment. Its slim profile fits standard shelf rails, and the e-ink display remains readable even under bright store lighting.
Contact us for wholesale pricing. MOQ flexible. Samples available.
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