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Bluetooth ESL (BLE Series)

BLE-350BWRY

3.5" Black / White / Red / Yellow (4-color) Bluetooth Low Energy
  • 3.5" 4-color E-Ink display for larger product and promotional content
  • Black / White / Red / Yellow (4-color) 4-color display for eye-catching pricing
  • Bluetooth Low Energy for a basic local phone or tablet workflow
  • No access point is required for the basic local workflow; confirm deployment details for your site
  • Multi-year battery performance under normal use; confirm final estimate by model and update frequency
  • Protection and operating limits are model-specific and confirmed before order
  • Ideal for: 3C accessories, mobile accessories, mid-size specialty retail

Contact for Pricing

Minimum order quantity, pricing and customization depend on the selected model and project scope. Confirm applicable terms in a written quotation.

Direct project inquiry Delivery timing by order Model-specific customization

3.5-inch BLE ESL — a larger canvas for phone accessories and featured products

Compatible phone or tablet workflow for local price and content changes

4-color BWRY display for prices, promotions, and product highlights

Display resolution and template support confirmed with the selected model

Multi-year battery performance under normal use, subject to update frequency

Protection and operating limits confirmed for the final order configuration

Suitable for 3C accessory shops and mobile device retailers

Technical Specifications
Display TechnologyE-Ink (Electronic Paper)
Screen Size3.5"
ResolutionConfirm with the selected production model
Display ColorsBlack / White / Red / Yellow (4-color)
CommunicationBluetooth Low Energy (BLE)
Basic WorkflowPhone or tablet local update; no access point required for the basic workflow
Operating RangeDepends on phone, environment, and deployment; confirm before order
Battery LifeMulti-year under normal use; confirm by model and update frequency
Operating TemperatureConfirm by model and order configuration
ProtectionConfirm by model and order configuration
MaterialABS plastic housing

* Specifications subject to change without notice. Contact us for the latest datasheet.

BLE-350BWRY Electronic Shelf Label (Bluetooth) — 3.5" 4-color E-Ink electronic shelf label for phone accessories, featured products, and specialty retail. The BLE workflow is designed for local updates from a compatible phone or tablet; no access point is required for the basic local operation. Battery, protection, operating limits, and final app behavior are confirmed by model and order.

Tocvue ESL labels use low-power E-Ink technology for paper-like readability without a backlight. The screen is designed to retain content between updates, while actual battery performance depends on the update frequency, content, temperature, and selected hardware.

The BLE-350BWRY is intended for stores that want a flexible mobile workflow without planning a full fixed infrastructure deployment. For larger fleets, multi-store management, or POS-linked updates, share the store layout and software requirements so we can recommend the suitable series and confirm the integration path.

Tocvue ESL product information is listed by model. Contact us to discuss pricing and project requirements.

The BLE-350BWRY is a 3.5-inch Bluetooth Low Energy ESL from Tocvue for phone accessories, featured products, and specialty retail displays. It provides a 4-color E-Ink canvas and a basic local workflow from a compatible phone or tablet; no access point is required for the basic operation. Final resolution, battery estimate, protection, and deployment behavior should be confirmed against the selected model and order environment.

Related ESL Products

Key Features

Local Mobile Workflow

BLE-350BWRY is designed for local updates from a compatible phone or tablet. No access point is required for the basic workflow; the app, label quantity, and operating environment should be confirmed for the final deployment.

4-Color E-Ink Display

3.5-inch inch E-Ink screen displays prices in Black, White, Red, and Yellow. Red and yellow highlighting makes promotions and clearance prices instantly visible to shoppers, driving attention to featured items without paper waste.

Low-Power E-Ink Operation

BLE-350BWRY uses low-power E-Ink technology and is designed for multi-year battery performance under normal use. The final estimate depends on update frequency, content, temperature, and battery configuration.

Flexible Content Changes

Use the compatible mobile workflow to change prices, promotions, and product information locally. Batch behavior and update timing depend on the selected app, phone, label quantity, and radio environment.

Compact & Retail-Ready Design

The 3.5-inch format gives mobile and specialty retailers more space for prices, product details, and promotional highlights. Confirm the final mounting, protection, and operating limits for the selected configuration.

Ready to Upgrade to Digital Shelf Labels?

Share the model, quantity and destination to confirm pricing, sample availability and project requirements.

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