The 90-Day ESL Deployment Plan
Implementing electronic shelf labels doesn't have to be overwhelming. This roadmap breaks down the process into manageable phases, from initial assessment to full deployment.
Phase 1: Assessment & Planning (Days 1-30)
Week 1-2: Store Audit
- Count total SKUs requiring digital labels
- Measure shelf dimensions and tag sizes needed
- Identify power outlet locations for base stations
- Assess current WiFi network coverage
Week 3-4: Solution Design
- Choose between 2.4GHz (SLIM) or Bluetooth (BLE) based on store size
- Calculate number of base stations needed
- Plan tag distribution by shelf/department
- Design integration with existing POS system
Phase 2: Pilot Deployment (Days 31-60)
Week 5-6: Pilot Setup
- Deploy 50-100 tags in one department
- Install and configure base stations
- Set up management software
- Train pilot team (2-3 staff members)
Week 7-8: Pilot Evaluation
- Monitor system stability and response times
- Gather staff feedback on usability
- Measure time savings vs. paper labels
- Identify any integration issues
Phase 3: Full Deployment (Days 61-90)
Week 9-10: Rollout
- Deploy remaining tags department by department
- Train all relevant staff
- Update SOPs to include ESL workflows
Week 11-12: Optimization
- Fine-tune price update schedules
- Set up automated promotions
- Document lessons learned
- Plan for ongoing maintenance
Pro Tip
Start with a high-traffic department for your pilot. The visibility of success will build internal support for the full rollout.
Need Help With Implementation?
Tocvue provides end-to-end ESL deployment support, from site survey to staff training.
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